…and other nauseating Christmas ads.
Now, I quite like the song “Here come the girls” from the Sugarbabes and for the last couple of years it has been used for Boots (high street chemist and general supplier of creams, lotions, potions, baby stuff, make up etc) for their adverts.
Now, I have a bit of a problem with them – don’t get me wrong I think they are clever, witty and amusing. But the overall message isn’t great in my opinion. I can’t find a clip of the latest Christmas adverts, but they are women doing ‘Mission Impossible’ type things to deliver presents for hapless brothers, dads and sorting everything out. With war-r0om style set ups, with mission boards, a table where they push presents around (like military types do with battleships/raptors depending on your viewing – my OH would tell me in an instant what this is called, but he is at the other end of the country) and then when someone appears hiding under the table, off the floor and then finally posing like Charlie’s Angels.
Oh, I have found it now – here it is
As I said, it’s quite witty, but my concern is that it puts all of the pressure on women to be responsible for all of the xmas stuff – even down to thinking that dad has got a good present for mum. Now, I know this happens – I suspect over the years my mum wouldn’t have got anything if my sister hadn’t intervened, (although I am convinced she used to buy all of her presents and wrap them up and give them to him to put his name on).
This theme isn’t new for Boots – this one of their adverts from last year
as I said, funny and it’s funny because it is true!! But, still it does perpetuate the idea that women are responsible for everything.
Although, I will take the Boots’ adverts over the ghastly Littlewoods advert any day – at least Boots are pushing low price stuff and in an amusing way, Littlewoods propagate the idea that you have to buy extremely high-cost goods for everyone. Littlewood’s demographic is lower wage people, who generally use the catalogue to pay weekly for their things, and I am assuming that the APR is not a friendly one.
My luuuvrerly luvverly muvvvar. UGH!!!! It doesn’t help that I really don’t like children singing! At least the Boots’ one is funny and witty, as well as what is probably a reflection on what happens in many families.
What about where you are – how are things advertised over where you are – is the pressure being put on women?